Milva Mi is a young brand of women apparel created and produced by the company Milva P. srl.
BRAND PRESENTATION: MILVA MI
HISTORY
The company Milva P. srl was born in year 2000 in Carpi from an initiative of Milva Previdi and it subsequently developed a story on both national and foreign territory in the textile industry, acquiring a stylistic and productive know-how.
Milva Mi is the last project of the company, driven from the passion for the industry and the ambition to create a new stimulating product, which is addressed to an higher market.
Milva, designer and owner of the brand, after working for 20 years as accounting manager, decided to create her own brand and play the role of accounting manager, product manager and creative director. She made room for her creativity and her sophisticated, romantic taste for fashion with fundamental attention to apply market demands.
DIFFUSION
To date, the brand Milva Mi is widespread in Italia (around 250 boutiques), France, Spain, Russia, Kazakistan and Usa and it is in constant search for new markets.
MODERN ROMANTICISM
The brand vision is to create an elegant and feminine product, which maintains attention to details.
The collection is a total look: we keep a particular focus on dresses, but the collection also includes shirts, tops, pants and maxi skirt in co-ordinated.
The dress is the main character with its exclusive prints, broderie anglaise, handmade cornely, embroideries and feminine fit.
Finding the balances between modern and classic, our label specializes in exclusive dresses and shirts, for both daily use and special occasions.
Wide, feminine and bright, our dress creates a romantic and sophisticated vision of the woman in her everyday looks.
The collections, with their lace hand-made details, express a sense of modern romanticism that merges with italian artisanship.
BRAND POSITIONING
The brand is positioned in a medium-high and extremely wide market. The size range is IT38-52.
The price/quality ratio is one of the fundamental points for our company. It is essential for us to mix italian quality and a stable and competitive price.
The price reflects the value of the garment and the intention to produce an unique and authentic product.
The key points of the brand are:
-elegant and sophisticated style
-quality of made in Italy
-competitive price
-to supply a product of value
ARTISANALITY
The garments are artisanally sewed by a reality of manufacturers in Carpi fashion district, historical textile area. Milva Mi project is permeated of Made in Italy and the craftmanship of our district.
